Jordan 'Why Not?' ZER0.3

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The Jordan Why Not Zer0.3: Third Time's a Charm

Jordan Why Not Zer0.3.

The Jordan Why Not Zer0.3 is the third installment in the popular line of basketball shoes by NBA superstar Russell Westbrook. The dynamic and hyper-athletic point guard wanted to up his shoe game with a design that matched his off-court style while providing the superior performance of his high-powered, aggressive on-court style.

"Each colorway has a special meaning to Russell and represents how he channels different areas of his life to block out the noise," Senior Designer David Cin told Sports Illustrated. "Russell has a sharp eye for detail both in style and the game itself. He's able to discern very slight tweaks to prototypes he's testing and whether something like a label needs to be loose or stitched down. To really speak to Russell's personality, we had to ensure his bold sense of style came to life throughout the design."

The result is a collection of memorable colorways, each with personal meaning to Westbrook and a shoe built for speed, agility and top performance from the NBA level to the neighborhood gym.

Collectible Colorways of the Why Not Zer0.3

"Zer0 Noise" was the first colorway of the Why Not Zer0.3. It was released on Jan 2, 2020 , followed by the release of "Heartbeat" and "The Family." All the colorways were designed to mimic Westbrook's personal style.

Jordan Why Not Zer0.3 "Zer0 Noise" (CD3003-100) ― This is the original colorway of the Why Not Zer0.3 iteration of Westbrook's shoe line. "Zer0 Noise" refers to blocking out all the noise around you to play your best game on the court or in life.

Jordan Why Not Zer0.3_Zer0 Noise.

Jordan Why Not Zer0.3 "Splash Zone" (CZ3616-100) ― Inspired by the Super Soaker water gun sold by Hasbro that Westbrook loved as a kid, this shoe has neon green, yellow and orange design elements on a white base and a 'No Batteries Required' tag on the side. It comes in packaging that's also an homage to the legendary toy.

Jordan Why Not Zer0.3-Splash Zone.

Jordan Why Not Zer0.3 "LA Born" (CD3003-102) ― Styled as an ode to Westbrook's hometown of Los Angeles, this colorway features a retro 90s design with bold pops of bright neon colors like pink and green.

Jordan Why Not Zer0.3_LA Born.

Jordan Why Not Zer0.3 "Heartbeat" (CD3003-003) ― This black and grey basketball shoe features jabs of hot pink on the sole and collar plus a pink heart logo side tag.

Jordan Why Not Zer0.3_Heartbeat.

Jordan Why Not Zer0.3 "The Family" (CD3003-001) ― Westbrook's family is significant to him, and he honors them with this colorway that's primarily black with gold accents. The family crest emblazons the inside of the tongue.

Jordan Why Not Zer0.3_The Family.

By Design: the Look of the Jordan Why Not Zer0.3

The design boldly features exposed stitching on a blend of textiles, skins and synthetics that add an aesthetic element and foot support. Exaggerated shark tooth accents appear on both sides of the shoe. A white double-layered mesh upper is accented with pops of eye-catching colors.

There's also an abstract "white noise" design pattern in black and white on the forefoot and heel. The shoe features a bold multicolor design on the tread with a sizing tag embedded in the sole. A Westbrook family crest adorns the inside of the tongue, where the sizing tag resides in most shoes.

Jordan Why Not Zer0.3_Design.

The Jordan Why Not Zer0.3 is the third installment in the popular line of basketball shoes by NBA superstar Russell Westbrook. The dynamic and hyper-athletic point guard wanted to up his shoe game with a design that matched his off-court style while providing the superior performance of his high-powered, aggressive on-court style.

The words "Why" and "Not?" are etched into the sole in the front of the right and left shoe, respectively. The shoe features a bold Zoom graphic on the inside of the forefoot, which compliments Westbrook's RW logos on the midfoot and deubré. Each colorway has a unique external-facing tag stitched onto the outside of the shoe at the midfoot.

Performance of the Jordan Why Not Zer0.3

The forefoot has an articulated Nike Zoom Air cushioning system in the sole with horizontal grooves for enhanced explosiveness and linear speed. The outsole design features a decoupled forefoot and heel that allow critical lateral and horizontal flex movement. A TPU shank between the two outsole sections gives it excellent torsional rigidity, which enhances heel-to-toe transitions. Explosiveness and control, two critical aspects of Westbrook's game, are enhanced by the modified herringbone tread.

A double padded collar is separated into two sections for optimal comfort. The lacing runs through nylon loops on the outer shoe with two additional loops on the midfoot interior for stronger lockdown and extra support. The shoe features an exterior TPU Velcro strap that locks down across the tongue at the midfoot to ensure support and containment further. The strap is translucent so as not to distract from the aesthetic design of the shoe. There are mesh panels and ventilation holes throughout the shoe, including on the tongue, inner liner and forefoot for maximum breathability.

Jordan Why Not Zer0.3_Performance.

The Jordan Why Not Zer0.3: a Shoe for Everyone

This is a basketball shoe designed to maximize Westbrook's performance against the best of the best. All those detailed performance features make the Jordan Why Not Zer0.3 an excellent choice for the court, and the unique stylings make them equally at home in the office or at the club.

Jordans Release Dates, News and Articles

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