Jordan 3 Retro Golf Green Glow

Jordan 3 Retro Golf Green Glow

(1)

Details

Colorway
Black / Green Glow
Style Code
AJ3783-001
Release Date
August 11, 2018
Department
Men
Brand
Jordan
Model
Air Jordan 3

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About the Air Jordan 3 Green Glow 2018 Colorway

Considered one of the most recognized sneakers of all time, the Air Jordan 3 introduced many firsts for the brand. First and foremost, Michael Jordan's third signature sneaker introduced the now-revered Jumpman logo—a silhouette of His Airness leaping through the air mid-dunk—that replaced the popular Wings logo found on the Jordan 1 and 2. It was a brand he could call his own, and a major selling point in his contract renewal with Nike.

The Air Jordan 3 also enlisted a new designer, Tinker Hatfield, already esteemed in the sneaker world and now considered a legend. Hatfield had designed the Air Max 1 and Air Trainer 1, so the introduction of visible Air technology into the Jordan line was a no-brainer. Hatfield worked closely with MJ to incorporate the superstar's vision into the designs. In addition to the Jumpman logo and visible Air, the Jordan 3 also introduced an eye-catching elephant skin print, softer leather and a mid-cut height—moving away from the then-trendy high-top style. The overall design borrows design elements from its famous predecessors, the Air Jordan 1 and 2.

How the Air Jordan III Almost Never Happen

There's the famous story of Michael Jordan almost signing with another brand, and then there's this one—where MJ almost ended his partnership with Nike. Jordan's original five-year deal with Nike yielded $500,000 per year, plus royalties, for a total estimated value of $7M. An early career injury in the Air Jordan 1—a broken foot—caused him to miss much of the '85-86 season and lose trust in Nike's ability to fulfill their promises. Jordan was looking for an out.

The meeting to present the new Air Jordan 3 was a make-or-break situation for the Nike x Jordan deal.

Tinker Hatfield played a significant role in keeping Michael on board, continually advocating for and protecting MJ's input in the design process. At a crucial meeting—the unveiling of the new Air Jordan 3 design—the Nike team reportedly waited four hours for Jordan to show up. It turns out he'd been on the golf course with new prospective partners. When MJ finally arrived, Hatfield knocked his socks off with the Air Jordan 3 prototype and an apparel line. And though it was Hatfield who saved the deal, Jordan's parents also influenced his decision, reportedly telling him that his actions were "embarrassing", recalling the influence they had on their son when he signed with the brand in the first place.

Jordan 3 Retro Green Glow 2018

In celebration of the Air Jordan 3's 30th anniversary, the Jordan Brand released the Retro Green Glow colorway. A black tumbled leather upper serves as the base for this shoe, while elephant print pattern overlays grace the eyelets, toe, and heel. This mid-top design incorporates a White Lunarlon midsole with a Green Glow outer sole. In place of the traditional Nike Air emblem that generally appears on the heel, this particular sneaker features the Nike Golf crest. A white Jordan Brand "Jumpman" logo appears on the tongue, and Wolf Grey eyelets secure the black laces. Black continues on the inner sock liner and inner tongue. These Green Glow sneakers were released on August 10th of 2018.

Ratings & Reviews

Average Ratings of all

5.0

1 average ratings

  • by bmatthews1985May 18, 2024

    Shoes were perfect, thank you!

    Shoes were perfect, thank you!

    Verified purchase:Yes