Jordan 1 Low Multi Snakeskin W
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Celebrating Color with the Jordan 1 Multi Snakeskin
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Low Multi Snakeskin 2020 - CW5580001
A celebration of color exemplifies the exclusively women’s sized Jordan 1 Low Multi Snakeskin. Also known as “Coachella,” the shoe declared its bold entrance during the spring of 2020. It features a black leather base overtaken by a colorful snakeskin pattern. Hues of blue, green, red, and yellow are found intermingled in the design. Metallic Gold accentuates the Swoosh among the sidewall as well as the Air Jordan Wings logo embroidered in the heel. The Jumpman logo on the tongue further showcases the Metallic Gold color. A white midsole acts as stark contrast to the mostly black design. Perforations are found along the toe with a black rubber outsole, completing the look.