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Jordan 1 FlyEase High Hyper Royal
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The Air Jordan Blue FlyEase Kicks
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 High FlyEase Hyper Royal
These Jordan 1 Hypers feature a color scheme in blue and black with white accents. The retro Air Jordan Wings logo features prominently on the side of the shoe's collar. The white midsole and perforated toebox contrast the darker scheme of the other primary colors of this colorway. This shoe, constructed of premium leather, also boasts Nike Air as a main feature for support and comfort. Nike Air technology is a rugged pressurized bag of air that gives this line of shoes a flexible but supportive feel. The blue swoosh sweeps down over the side of the black quarter panel. Leather elements on the shoe are secured with high-quality double stitching.